Blog: Successfully creating new reasons to get excited about where Function Point is headed!

Hi Richard here on a glorious Friday afternoon. I'm the "newish" business development officer here at Function Point. I started in June of 2009. My role within Function Point ties the marketing side to the sales side , while drumming up new business. Getting prospects excited about what we're doing at Function Point, and where we are headed is the name of the game. You still with me?

Ah yes, "the economy". When I started in June I had dig up as much new business as I possibly could in order to move into more of a business development role-basically the marketing side of my role was non-existent. June and July were two of the most intense months of my professional life. Cold calling up agencies --and constantly hearing the "economy" as the major reason for non-interest in my firm at time. The "economy" was also a factor when agencies where "cleaning house" so to speak.

Internally, we had to create a reason for agencies to get excited about our software. I personally felt like the term the "economy" was a subconscious defence mechanism --as if it's true meaning was now almost forgotten. In the beginning of August Chris-our CEO, myself, Marc Wilson and Tate Lillies came together with a plan -- and it worked

Now... I'm not going to reveal the strategy here but I wanted to note that if your role within your firm is similar to mine --THERE IS HOPE! The "cat and mouse" game around the new defence mechanism term known as "the economy" is exactly that--a term. We signed up 8 new clients in August alone and I'm looking up at our pipeline for the month of September and it looks like it's going to be matched.

Here sits my firm Function Point - that's gained 8 new clients, in one month, in a "bad economy". I just hope this gives that good ole' feeling of: "If we can do it! So can you!". On a side note, I'm really excited that hockey starts October 1st this year...who's with me?!
TGIF.