Focus on YOUR AGENCY'S Core Competencies
posted by Tate Lillies at
1:15 PM , Friday, April 30, 2010
The long-term competitiveness of any company will depend on its ability to effectively define and deliver upon its core competencies. Core competencies should provide significant contribution to the value of the products or services offered and must be difficult for competitors to imitate.
What does this mean to you?
As an agency, it means that your time should be spent managing creative and providing (preferably billable) value to your clients, and not on administration or cumbersome project management. You don’t want to have a team of employees spending an undue amount of time on non-billable system or admin work, and shouldn’t have to think about the “behind the scenes” components of running your business. Profitability is of the utmost importance, and this is where fp comes in.
Allow us to focus on our core competency of understanding the business behind the creative industry. You will come to think of us as an extended member of your team at a very small fraction of the cost. We’re here to help ensure the information you need is available for you real-time, and that you understand which clients are profitable and which ones aren’t. We’re always here to help your team out, suggest best practice workflows, and work on options that will ensure that you’re doing what you do best.
Your focus needs to reside on your core competencies of delivering the best designs and best campaigns for your clients. fp is here to help you do this, while at the same time providing you with the ability to maximize your profitability.
Tate Lillies
VP – Business Operations.
What does this mean to you?
As an agency, it means that your time should be spent managing creative and providing (preferably billable) value to your clients, and not on administration or cumbersome project management. You don’t want to have a team of employees spending an undue amount of time on non-billable system or admin work, and shouldn’t have to think about the “behind the scenes” components of running your business. Profitability is of the utmost importance, and this is where fp comes in.
Allow us to focus on our core competency of understanding the business behind the creative industry. You will come to think of us as an extended member of your team at a very small fraction of the cost. We’re here to help ensure the information you need is available for you real-time, and that you understand which clients are profitable and which ones aren’t. We’re always here to help your team out, suggest best practice workflows, and work on options that will ensure that you’re doing what you do best.
Your focus needs to reside on your core competencies of delivering the best designs and best campaigns for your clients. fp is here to help you do this, while at the same time providing you with the ability to maximize your profitability.
Tate Lillies
VP – Business Operations.
Labels: ad agency software, core competencies, profitability, project management
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